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FYI TradeManagement
    FYI TradeManagement
    Business and Financial Applications
      HTTP://WWW.DBMSMAG.COM/CATEGORY.HTML
        =1996 
    - 
    promotions. Lets users plan trade deals, allocate funds, manage trade
    negotiations, and analyze the profitability and effectiveness of trade
    promotions. Database is configured to fit the user's business, operates
    with large, multiple sources determined by users, and organizes data in
    multiple dimensions, views, and levels to support users' needs. Features
    DSS applications, OLAP technology, client/server architecture,
    object-oriented design, and a GUI. The "Bookmark" capabilities let users
    save and recall their analysis reflecting the most recent data available.
    Analyses can be viewed by year, quarter, month, week, current period, and
    so on. Facilitates mapping of internal and external data sources such as
    IRI and Nielsen syndicated data. Allows natural reporting hierarchies
    within an organization to be used for managing trade promotions. Uses
    advanced analyses for forward buy, cannibalization, diversion recognition,
    promotion lift matrix impact, profitability, and so on. Has built-in real
    money management and budgeting function. The prescriptive "BestSpend"
    function recommends optimal trade spending mix and deal structures. Pricing
    starts at $500,000.=starts at $500,000 
    =1996 
      Think Systems Corp.
        =Parsippany, NJ 201–299–7177