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promotions. Lets users plan trade deals, allocate funds, manage trade
negotiations, and analyze the profitability and effectiveness of trade
promotions. Database is configured to fit the user's business, operates
with large, multiple sources determined by users, and organizes data in
multiple dimensions, views, and levels to support users' needs. Features
DSS applications, OLAP technology, client/server architecture,
object-oriented design, and a GUI. The "Bookmark" capabilities let users
save and recall their analysis reflecting the most recent data available.
Analyses can be viewed by year, quarter, month, week, current period, and
so on. Facilitates mapping of internal and external data sources such as
IRI and Nielsen syndicated data. Allows natural reporting hierarchies
within an organization to be used for managing trade promotions. Uses
advanced analyses for forward buy, cannibalization, diversion recognition,
promotion lift matrix impact, profitability, and so on. Has built-in real
money management and budgeting function. The prescriptive "BestSpend"
function recommends optimal trade spending mix and deal structures. Pricing
starts at $500,000.Ñòîèìîñòü=starts at $500,000
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